Tag: Marketing

  • ODDS and ENDS: Walking in the Rain, My Lit Mag Social Footprint, and Knit Blazers

    (You need more ABBA in your life)

    I got a super busy day today, and I’m only three and a half hours into it. Errands and things, you know. It’s so busy that I am writing this blog in the car as I do the Alt Side Parking dance. But what is complicating all of this is that it’s raining this morning. It’s a light rain, not that big of a deal except when it comes to one task; Walking the Dog. The dog hates the rain, and the dog won’t shit in the rain either. I know that this isn’t uncommon for most dogs, so I think many people out there will understand, but the walk still needs to happen. I’ll don all my rain gear, as will the dog. She’ll slow walk to the nearest scaffolding, as those covered places will give us the best odds for a successful movement. Yup, this is my life now. And did I mention that my dog smells awful to begin with? And that when she gets wet in the rain, her stench expands ten-fold? Did I not say that? Yeah…

    I posted a while ago about wanting to start an online lit mag/journal, and how I was trying to figure out what a good name would be. I don’t know if I’ll ever really do it, but it is a fun game that I am playing in my head. If I do do it, then there is an aspect that I am not looking forward to; and that’s the social media. Sure, maybe I’m over thinking it and trying to talk myself out of it, but I do feel that on a very basic level, to get people interested, there has to be a marketing element. You know, doing something the bring in the views… I’m not sure what that would be. Like hell am I making Tick-Toc videos. That leaves me with only one option that works on the internet, and that’s to just lie. Just lie about everything, and see if anyone notices.

    I wasted the last fifteen minutes of my writing time looking up men’s knit blazers on my phone. I need to work on the phone addiction.

  • ODDS and ENDS: But I Thought It Was Funny, Spotify for the Win, and My Beard

    (I think I want to live the sporting life.)

    Okay, so maybe me and the wife drank a bottle of cheap white wine last night, and maybe we tried to do some online shopping while I was watching the Cowboy game. And maybe we found a semi inappropriate plush cat on Amazon. And maybe I did text out a picture of that plush cat to a friend who I thought would find it extremely hilarious. Look, when me and the wife saw that cat, we laugh/cried for like ten minutes. My friend didn’t find it as funny. Sure, they found it funny, just not that funny. It’s a giant plush cat, with giant plush balls! Just read the reviews! The people who bought this cat are also in awe that a cat of this form exists in the world. C’mon People!

    Seems like everyone is showing off their Spotify Wrapped year in review. I am surprised that my Wrapped does not contain The Beatles in my Top 5. They have always claimed a spot on the list, but not this year. I’m not sharing my list, that’s personal, but I will answer that Peach Pit was my big winner. And when this time of year comes around, I do have to tip my cap and admire the marketing team at Spotify for coming up with this little data stunt. I mean, you get everyone to humble-brag about what the listen to; it dominates the news cycle for a day or two because it’s a fluff story, but it always seems like we need a fluff story; most importantly, it’s easily shared on social media. Bravo, Spotify marketing team, bravo! I hope whomever came up with this idea got promoted and earned a cushy job teaching a class on online marketing at an Ivy League school.

    It’s that time of year when I grow a beard. For the record, my wife and kid hate that I do this, and what they object to is that my face, understandably, becomes course and scratchy. See, there is no logic to why I do this, but the last time I shaved was on Thanksgiving, and then I just grow a beard through New Year’s. Being that it’s a New Year, I’ll shave the beard, but leave a moustache. (And the wife and kid REALLY hate when I have a moustache.) Now, I’ll keep the moustache until the Super Bowl. Why? No reason. Just something to do. The point here is to be back to being clean shaven by Valentine’s Day, because I’m not stupid.

  • My Social Media and Blog Footprint

    I suck at social media. Part of it is that I keep thinking no one cares what I do or like, let alone what I am currently eating. Yet, I feel the need to get better at it. As if it were an art form which needs to be mastered. Though, I feel one cannot master it, but can only be innovative with it.

    I know that everything on social media is some form of a lie, but the same could be said for marketing, and I do believe that is what social media really is. People who are good at social media are very good at marketing themselves.

    I am not good at marketing myself. I want you to pay attention to me, but I don’t want to do anything to make you pay attention to me.

    I am a conundrum to myself.

    I feel self-conscious when I ask people to pay attention to me. This might be why I enjoy acting, and puppetry so much when it comes to theatre. I could either hide myself in a character, or literally, hide behind a puppet and never be seen. I could be the center of attention, and no one would get to know me.

    But I have a public blog. A blog that has increased its views by 50% in the past two months. So, that means there are more of you coming by to look at me. (Well, the stats are saying you are here to read the short story reviews, but a few of you venture to the other posts. In that sense, greetings!) Still, I feel very uncomfortable about mentioning this blog to the people in my daily life.

    I have been thinking about that lately; why aren’t I more aggressive in sharing this?

    Part of it is that I am still not sure if I believe that I am a professional, a hobbyist, or if I am a hobbyist advancing towards professionalism? And if I don’t believe that what I am creating has value, then how can I ask anyone else to believe it is of value?

    Maybe it’s not self-consciousness, but a mere lack of self-confidence?

    But I do like it. I like writing a blog every day. I thought about cutting back to just three days a week, but it felt weird not to post daily.

    Hence, why I am here today.

    Please, feel free to subscribe and share with your friends.

  • Wise or Just Really, Really Cynical

    I always thought of myself as a very wise man. I think the wisest I have ever been was when I was between the age of 17 to 19. Just ask my parents. Sadly, it’s been downhill since then.

    Being that I am 45, an outsider might look at me, or really just my age, and ask, “What wisdom have you learned in all of your years?”

    And the only true bit of wisdom that I have, which I can pass on, is that if, on a weekend, you are going to cross the George Washington Bridge back into Manhattan, then you got to do it before 4pm. You can take that to the bank. Rock solid advice that I gained through experience, and has yet to let me down.

    But wisdom can lead to cynicism.

    And I say all of this because of a drug commercial that I saw on tv early this morning, you know with the morning news shows that try to cheer you up. In the commercial, a middle-aged woman, and due to the gray hair, I would say that they are implying that she is closer to 60 than 50, is working at a grocery store. She has a condition of unintentional body movements due to mental health. Luckily, there is a drug for that now.

    Even though I have watched this commercial without giving it much thought, for what seems like a month, something dawned on me today; This ad is implying that a late middle-aged woman, who is a stocker at a local grocery store, is somehow earning enough money from this job to afford health insurance, either through her company or the market place, and the insurance is the type that will cover the cost of this drug. And she is doing all of this while, and I know this to be true because she is using this drug, she is dealing with mental health issues.

    I said all of this to my wife, while following up by asking her, “Am I reading too much into this, or is my cynicism justified?”

    Just so you know, the drugs name is AUSTEDO, and 60 pills will cost you, with a coupon at CVS, $6,810. Without the coupon, it’s $10,706.94. AND just so you also know, the parent company that makes AUSTEDO is Teva Pharmaceuticals, which has been sued for price fixing, and for over prescribing opioids. They have settled a bunch of law suits for hundreds of millions of dollars. They don’t have a stellar track record of late.

    My cynicism is the evidence of my wisdom. Though, I can admit, it does lead me to have a pessimistic view of the world. But, it could be worse. I could be in the marketing department of Teva, trying to push an overpriced, bankrupt educing drug on the world.