Tag: Commercials

  • Personal Reflections: The Super Bowl, Commercials, and Bad Bunny

    Personal Reflections: The Super Bowl, Commercials, and Bad Bunny

    The Super Bowl sucked. Let’s just start right there. Not that it was bad so much as it was boring. Defensive battles, or whatever people are calling it, are dull to everyone except defensive players and defensive coaches.

    In the end, I’m glad that Seattle won, as I do think they were the better team, not just in the game last night, but the best team for the whole season. And it was a rather exciting NFL season, with lots of drama and close games. Which makes this “meh” of a Super Bowl such a letdown.

    But that’s sports for ya!

    This bring us to the commercials, and for the life of me, I cannot remember a single one. Nothing stood out as particularly interesting or creative. Just felt like the same old slop. And there was lots of AI slop on display, too! The impression I was left with is that America is a sickly nation that needs more drugs and screenings, likes to bet on everything, and still thinks crypto isn’t a scam. There might be something to be said that the cost for a fifteen to thirty second commercials is so expensive now, that it has made brands, marketeers, and ad wizards hesitant in trying anything new, as so much money is on the line. This situation has made what used to be entertaining advertising into something that is homogeneous now.

    Which gets us to Bad Bunny who was the real big winner of the evening. (Other than the Seahawks.) I’m not going to go into the controversy, because there was no controversy, because Trump only said the stuff that he said to try and create a distraction from the Epstein Files/Poll Number/ICE, and Turning Point USA was just a little too thirsty to get involved and in the end created a half-assed badly lip-synced train wreck of a dumpster fire that 6 million people watched which isn’t bad if you consider that 12 million tuned in for the Puppy Bowl…

    But I’m not going to get into it.

    What I will say about Bad Bunny’s show was that it was fun, and cool, and was exciting to watch and had guests and Easter Eggs, and what I thought he did was show off how wonderful, and complex Puerto Rico’s culture and people are, AND he did that really great thing that great performers do, which is makes his audience feel connected and vital to the show being performed. It was great.

    But I did make Buffalo Wings, and they were really good.

  • That Guy in That Thing

    When I moved to New York City nineteen years ago, with the help of a friend, I got a job working at a theatrical rehearsal studio. It wasn’t a bad job; helped me get a financial foothold in the City. Made some pretty good friends while doing it, as well. But the most interesting aspect of that job was always having this “deja vu” feeling while watching tv, especially when seeing commercials.

    Follow me on this…

    Working at a rehearsal studio meant that I was in contact with hundreds if not thousands of actors. Not only were actors coming in and out for rehearsals, but lots of castings were held in the studios; plays, musicals, tv shows, reality tv shows, movies, and tons upon tons of tv commercials.

    On the whole, actors are a pretty out going and friendly group. Some can be strange, and others can be “chip on the shoulder assholes” but by and large, good people. Chatty people, too. Everyone had a story to tell, or a show that they were in that they wanted you to come and see. Hell, I would try to talk them in to seeing one of my puppet shows, and they would try to get me to go to their staged reading – it’s how the industry works. And it was fun talking to people.

    Then I would go home, turn the tv on to watch something, and there in the Raymore & Flannagan commercial was the guy who was telling be about the reading he was in. Or I would see the woman who was at the second call back for a new musical playing a dead body on Law and Order. Or, I would see a TD Bank ad and wonder to myself, “Don’t I know that guy at the teller widow?” Or “Isn’t that the gal who was warming up in the hallway today in the Jeep commercial?”

    Then a couple of days or weeks would go by, and that actor would walk into the studio for an audition or rehearsal, and my mind would trigger back to that commercial, and I’d say to them, “Saw in that Ben and Jerry’s ad.”

    Other times, I wouldn’t see them again to tell them good job, because they started to work their way up the ladder. Slowly, ad after ad, no lines, then one line. Then featured in an ad, then a background character for some show. Then an under five, leading to a featured role.

    Still to this day, when I’m watching a show or a movie, I’ll still get this feeling when an actors comes on in a small role, that I met them before, a long time ago. I can never prove it, but I do wonder.

  • The Super Bowl Happened

    For me, the biggest thing that happened on Sunday was that my daughter wanted to watch the game with me. I know part of it was to see Taylor Swift (she’s a huge fan of her) and part of it was the commercials, but I will take away that the kid wanted to hang out with me on the couch.

    The older I get, the less and less I enjoy the Super Bowl. The game, most of the time, is enjoyable to watch, mainly because it’s two very good teams competing, which inherently is a compelling dramatic spectacle to watch. But everything else, just reminds me that I and the rest of America, are nothing but consumers and marks for corporations. Which I guess does make it truly an American Holiday.

    That all having been said, I had my money on Kansas City winning. My public reason was that you cannot count out Mahomes, as I do think his is one of the best to play quarterback. My private reason was that I despise the Philadelphia Eagles. Yes, I am a Cowboys fan, and for that reason, I can never support the Eagles. Little did I know that no one on the Chiefs showed up to play. Mahomes wasn’t a factor – no one was a factor on KC – which made the game dull, boring, and my worst nightmare.

    Even the commercials, the last respite of a useless Super Bowl, were also dull and boring. The best thing I saw was the Nike women’s athlete ad, which had a good message, my daughter loved it, but I didn’t feel like it was breaking new ground so much as having to remind everyone that women’s sports are a force now and shouldn’t be underestimated. Yet, seriously, are there still people (men) out there who don’t know that?

    And that leaves Kendrick Lamar. I dug it, thought it was cool, and will also admit that I am very late to the Kendrick Lamar party. Thought it had a message, a point you know, he did the song everyone was expecting, and the American Flag chorography was spot on perfect. Can’t go wrong with Sam Jackson either.

    All in all, kind’a a letdown. But I got to experience it with my kid.

  • Super Bowl Reflections

    I like football, and I also happen to be the worst kind of football fan; a Dallas Cowboys fan. So, for those two reasons, I watched the Super Bowl, but didn’t enjoy it. (In fact, the real Super Bowl was Kansas City v. Buffalo. Am I right?) Good for LA, but if it went the other way, I would be saying good for Cincinnati, right now.

    The only thing that made this Super Bowl memorable was that my daughter was excited about it. Not that she cares about football, though she did try to sit through a quarter for the purpose of trying to understand how to play the game. Her conclusion; too many rules.

    Now, what the kid was really excited about was the gluttony, commercials and the halftime show. The gluttony part made sense because Thanksgiving is our family’s favorite holiday. We made guacamole, and queso with Ro-Tel and Velveeta. We had hot wings, nachos, and mozzarella sticks. The kid was not impressed with any of the commercials, and I have to agree. They used to seem inventive, but the commercials feel predicable; the “surprise” celebrity cameo, the quirky comedy, and ya-da ya-da. As for the halftime show, the kid thought it was cool, and I agree with that. What I took away from the show was that rap and hip-hop are now embedded in American mainstream culture.

    And when it was all said and done, it was just okay. I know a good part of that had to do with not having a team to root for, but the other side of it was that the whole thing felt removed from what is happening around this country. Like it was living in another fantasy world where everything was normal. I am aware that was what the NFL was trying to sell everyone, but it also felt a little hollow. Maybe that’s what makes the Super Bowl such an American holiday; it’s fun if you don’t look too hard at it.