VICE filed for bankruptcy. I’m not surprised. VICE was the only media company I knew that no one read or watched. Hold on, except for Desus and Mero. But outside of that, I never met another person who was like, “I just read this piece on VICE,” or “Did you see that story on VICE news?”
Nope.
Not a once.
Oh, I did see Shane Smith everywhere, talking about how great and important VICE was. As far as I can tell, Shane made Williamsburg worse, by putting VICE’s headquarters there, and Shane also paid himself a huge, unreasonable salary while paying his writers barely above nothing with a side of free exposure.
And don’t forget that one of the co-founders of VICE went on to found the Proud Boys. So… that says something…
Yet, when I read that they never turned a profit, and were forced to file for bankruptcy, thus the sense was made; It was all hype, with no substance.
I don’t mean to dance on VICE’s grave, and I do feel bad for the writer who will get laid off, but Shane Smith drove that ship onto the ground, and he’s still going to walk off a millionaire. And I though Canadians were all nice and shit.
But the truth of this situation, which is the same truth that has been around forever, is that there is no money to be made in media, unless you own a lot of media. My first day as a journalism major, the professor told us there is no money to be made being a journalist. (Incidentally, on the first day of film and theatre school, those respective professors said the exact same thing.) I find it very strange that there is no way to make a living wage in media, but somehow the richest people in the world are in media.
Has no one else noticed this?
Well, outside of people in the WGA, that is…
